Herbanity is a small business selling dressings and marinades out of various boutique grocery stores on the East End of Long Island. In terms of product, Herbanity focuses on using homemade recipes with locally grown, seasonal ingredients. The brand’s personality is reflective of its creator’s relationship with cooking: comforting, instinctual, and meditative. Ideally, Herbanity’s products fit seamlessly into its customer’s cooking routine, not requiring excessive preparation or complex recipes. Though Herbanity is humble in its roots, it is a luxury brand in the area because of its limited availability.