QUIKSILVER + POW SPECIAL EDITION HELMET

The primary goal of Quiksilver’s ‘Protect Our Winters’ (POW) initiative is to “unite and actively engage the global snow sports community to lead the fight against climate change.” Their program “Hot Planet, Cool Athletes” specifically brings environmental issues affecting winter sports to the attention of children and their educators, often through the voices of celebrity athletes & activists. This POW + Quiksilver special edition helmet reaches younger children more directly (via Quiksilver products), educating them with small digestible facts and encouraging them to participate by starting a punchy, exciting dialogue.