SKY TING YOGA
SKY TING YOGA is a community-driven yoga studio in New York City with locations in Chinatown, Tribeca, and Williamsburg. SKY TING distinguishes itself through an attention to design and a signature blend of yoga lineages, including Katonah and Vinyasa. SKY TING encourages their teachers to instruct the blend of material in which they most identify and believe, rather than sticking to a prescribed generic curriculum. SKY TING offers students practical tools to support overall well-being and to live more joyful lives.
At SKY TING, I worked as a full-time in-house designer & art director, in conjunction with the studio's creative director Nick Poe, to create all digital & physical branded material. From concept to production, I completed the front-end design for their new website, continuous one-offs and a full collection of branded clothing merchandise, teacher training manuals, co-branded collaborative projects, internal materials, and content for social media, weekly newsletters and advertisements.